Business Development and Cybersecurity

Cybersecurity technology is an essential component of business development. Business leaders must implement these systems with caution and with a sense of urgency, since they could be targeted by cyberattacks. Business development involves identifying new opportunities, creating and maintaining relationships with customers, entering strategic partnerships, and preparing strategies to boost profits. It is a major concern for every aspect of a business from marketing to human resources.

To answer the question of how a company’s cyber security adoption influences its performance, we looked at the impact of various organizational, technological, and environmental factors on the company’s desire to adopt these technologies. Specifically, we used the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the influence of these factors on the willingness of organizations to adopt cybersecurity-related technologies.

The TOE framework has four components: (1) perceived usefulness, (2) perceived ease of use and (3) observability. We found that these three variables have influenced the intentions of companies to adopt cybersecurity technology and also their performance. In addition, competitive pressure and vendor support also played a role in the willingness of companies to adopt these technologies.

Cyberattacks have become more frequent and may cause grave damage to a company’s reputation read new article at pebblefuturefest.com as well as its finances and operational capabilities. The latest cybersecurity technology is capable of helping businesses avoid the aforementioned scratches and boost the financial performance of their business. It’s time to change our thinking about cybersecurity from viewing it as an expensive defensive expense to seeing it as a crucial business process which drives growth.