Creation Features of the Lego Company History

The company began to expand in new frontiers of the doll industry. In 1971 LEGO did start to target girls with the introduction of furniture pieces and dollhouses; in 1974 this introduced the first real human figures, known as Minifigures; and 1979 it expanded in space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of charms elements marketed to young girls. This era also saw the creation of a administration structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen joining the managerial staff and working to modernize the company’s manufacturing strategies.

The 1971s also found the introduction of a system that allowed customers to select certain bricks they planned to purchase and build their own products, rather than get pre-made packages; why not try here this was popular with adults, as well as kids. In the same decade, Lego branched out into medieval territory together with the Castle look, and in 1980 the company added it is first train sets to its lineup.

In 1989 Lego brought in the Pirate look, and with it several pirate delivers, desert islands and treasure. The corporation also broadened its assortment of facial movement, adding beards, eye downtimes and lip stick in addition to the typical two eye and laugh. Some old Lego coin collectors resented these changes, preferring the more straightforward faces of earlier models.

As Seglar expanded to a huge international corporation, it had to find ways in order to meet the requirements of its big name customers like Aim for, Wal-Mart and Toys ‘R’ Us, which in turn demanded larger selections and faster transport times. Maintain with these requirements, the company did start to reduce total production coming back new products by making more using of computerized assembly systems.